Cruise Line Branding

purposes of signage on cruises

Installing signage on cruises involves strategically placing visual graphics or displays throughout the
ship to convey information, enhance navigation, promote onboard amenities, and reinforce the
cruise line’s branding. Signage on cruises serves several purposes:

Wayfinding

Signage helps passengers navigate the ship by providing directions to different areas, such as dining venues, entertainment venues, staterooms, recreational facilities, and emergency exits.

Safety instructions

Signage communicates important safety information and emergency procedures, including locations of life jackets, muster stations, emergency exits, and evacuation routes.

Promotion

Signage promotes onboard amenities, activities, events, and special offers to encourage passengers to participate and make the most of their cruise experience.

Branding

Signage reinforces the cruise line’s branding by incorporating its logo, colors, and visual elements into the design, helping to create a cohesive and immersive onboard environment.