Signage refers to any kind of visual graphics or display used to convey information, identify locations, or advertise products and services. Signage comes in various forms, including posters, banners, billboards, digital displays, neon signs, channel letters, and more. It serves a wide range of purposes, such as directing traffic, providing wayfinding instructions, promoting businesses, and enhancing brand visibility. Signage can be found in both indoor and outdoor environments, including retail stores, restaurants, airports, highways, and public spaces. Effective signage design takes into account factors such as visibility, readability, branding consistency, and adherence to regulations or guidelines. Overall, signage plays a crucial role in communication, marketing, and navigation, helping businesses and organizations connect with their audience and stand out in a crowded environment.